What's It Really Worth? Winery Valuation Guide

In this book, you’ll learn how wineries and vineyards are really valued, from understanding industry trends and financial performance to correctly adjusting assets, liabilities, and cash flow. You’ll see how rules of thumb, market multiples, and discounted cash flow models apply specifically to wine operations, plus how to analyze real estate, equipment, and production factors that heavily influence value. It’s a practical guide for anyone buying, selling, or advising in the wine industry.