Don’t Fall for the Myths: Why a National Brokerage May Not Be Your Best Bet.

When it comes to selling your business or commercial real estate, bigger doesn’t always mean better. Many sellers assume that partnering with a national brokerage firm guarantees results—but the truth might surprise you.

At Frazier Capital, we’ve spent decades unraveling the myths surrounding national brokerage chains. Here’s what you need to know before signing on the dotted line.

Myth #1: National Brokerages Have More Resources

It’s easy to believe that a national firm offers wider reach or better exposure. But in reality, most business listings—whether from a local expert or a national chain—are syndicated on the same platforms: BizBuySell, LoopNet, CREXi, and more. Frazier Capital utilizes these platforms too, with the added bonus of multilingual staff and a commitment to evolving technology, ensuring your business or property is visible to buyers across the globe.

Myth #2: More Agents Means More Sales Power

Think you’ll have a whole team working on your deal? Think again. At many large firms, agents compete with one another rather than collaborate. In fact, it’s not uncommon for brokers in the same office to be unaware of each other’s listings. At Frazier Capital, every client gets dedicated attention—not just another name lost in the shuffle.

Myth #3: Brand Name Equals Trust

National brokerages may boast about “billions in sales,” but what really matters is the experience and expertise of the individual agent handling your sale. Frazier Capital has often been the go-to firm for national brokerages seeking expert valuations when they couldn’t crack the numbers themselves. When you hire us, you get our full stack valuation skills—covering everything from intellectual property to equipment—backed by decades of real experience.

Myth #4: National Firms Have Better Training

Many brokers don’t know how to analyze a balance sheet, read a P&L, or properly value assets. At Frazier Capital, we’ve worked in over 300 industries and across nearly every state, combining on-the-ground operational knowledge with deep financial expertise.

Why Choose Frazier Capital?

We’re not just brokers—we’re valuation experts. And we’re not beholden to corporate franchise rules or inflated marketing fees. We have the freedom and knowledge to create a personalized strategy that gets results, no matter where your business or property is located.

Don’t settle for a one-size-fits-all solution. Choose the team that treats your asset like their own.